Instrumental to Bring Manufacturing Leaders Together for Second Annual Virtual Build Better Summit to Reboot Electronics Manufacturing for 2021

Jaimee Zullo

The Authoritative Manufacturing Optimization Event Hosts Electronics Leaders Speakers from Facebook, NVIDIA, iFixit, and More to Distill Disruptions from 2020 and Define Future of Electronics Manufacturing

Instrumental today announced the second annual, fully virtual Build Better Manufacturing Optimization Summit. The event, which takes place on February 16, is expected to attract over 500 leaders from product design engineering, operations, and supply chain from the world’s leading electronics brands.

The Build Better Manufacturing Optimization Summit is an annual, vendor agnostic event that brings together experts and leaders from across the electronics ecosystem to share new strategies for optimizing manufacturing processes in a data-rich, and now semi-remote world. In January 2020 the first event was attended by over 100 engineering and manufacturing VPs and C-levels. 

This year, demand for the event has grown by over 5x, driven by the radical disruption to manufacturing in 2020 and the growing community of next-generation leaders who are using innovative optimization practices, powered by better technology, to deliver greater reliability, lower costs, greater supply chain agility, and more ambitious products.

The challenges of 2020 rattled the way the industry built products, bringing cracks to the surface of some processes while shattering others. It became clear: the old way of building new products is too slow, too brittle, and too backward-looking. In fact, Dimensional Research reports that over half of electronics programs in 2020 were delayed or canceled. While delays were frequent, there are examples where success occurred through innovation and a renewed focus on optimization.

The Build Better lineup includes:

  • Caitlin Kalinowski (Director of Hardware at Oculus VR) discusses her team’s digital-first approach to NPI that kept the Oculus Quest 2 launch on schedule during the COVID-19 pandemic.
  • Jeff Lutz (CEO at Launch i/o, and former VP of NPI at Google and Motorola) has spent decades leading NPI programs, has launched 100’s of mobile devices, and led 350+ person teams of engineering, program management, sourcing, and prototype labs across 4 continents. He’ll sit down with Instrumental CEO, Anna-Katrina Shedletsky, to talk about what’s still broken in supply chain relationships – and how to fix it.
  • Kyle Wiens (CEO at iFixit), electronics repairability and recyclability expert, will show attendees how 2020 has opened an opportunity for engineering teams to take ownership of the environmental impact of their design choices.
  • In a survey conducted by the Build Better team in 2020, 89% of survey respondents indicated they didn’t believe their company was advanced in its implementation of AI and Smart Manufacturing. At the summit, executives at NVIDIA, IBM, MayaHTT, and Archsys will come together to unpack what is and isn’t working in the adoption of Industry 4.0, AI, and Smart Manufacturing today.
  • Cathy Ma (Head of Audience Development, shares a by-the-data look at major shifts in manufacturing in 2020, and insight into where we might be headed.

The mission of Build Better is to provide a community where knowledge and resources can be shared to improve and innovate the current state of electronics manufacturing. It is hosted by Instrumental with partnership from AMT,, Eclipse VC, Maya HTT, nTopology, Memfault, and Omron.

For more information about the Build Better Manufacturing Summit or to sign up to attend, visit the event page

About Instrumental 

Instrumental’s Manufacturing Optimization Platform accelerates time-to-market, improves yields, eliminates rework, and saves engineering time for hardware companies including Lenovo, Motorola Mobility, Honeywell, Axon, and others.

Instrumental’s cloud-based manufacturing optimization software closes loops in the manufacturing process by collecting complete product data from key sources in the manufacturing process, intelligently transforming that data to proactively identify issues in real-time, and contextually present that data to facilitate fast, remote failure analysis and deep build analytics.

Instrumental was founded in 2015 by ex-Apple product engineers Anna-Katrina Shedletsky and Samuel Weiss.

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