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Build Better Handbook: Table of Contents
  •   

    Start Here

    • Introduction to the Build Better Handbook

    • Manufacturing Term Glossary

  •   

    Getting Culture Right

    • Jeff Lutz: Team Culture Drives Product Performancepopular

    • Scrappy Ways to Execute Like Applepopular

    • Building a Culture of Quality

      • Building the World's Most Reliable Products: Insights from Medical and Defense Leaders
      • Fear Management
  •   

    NPI: A How To Guide for Engineers & Their Leaders

    • Leading from the Front

      • Marcel Tremblay: The Olympic Mindset & Engineering Leadershippopular
      • Anurag Gupta: Framework to Accelerate NPI
      • Kyle Wiens on Why Design Repairability is Good for Business
      • Nathan Ackerman on NPI: Do The Hard Thing First
      • JDM Operational Excellence in NPI
    • Building the Team

      • Quality is Set in Development & Maintained in Production
      • 3 Lessons from Tesla’s Former NPI Leader
      • Maik Duwensee: The Future of Hardware Integrity & Reliability
      • Reject Fake NPI Schedules to Ship on Time
      • Leadership Guidance for Failure to Meet Exit Criteria
    • Screws & Glue: Getting Stuff Done

      • Choosing the best CAD software for product design
      • Screws vs Glues in Design, Assembly, & Repair
      • Best Practices for Glue in Electronics
      • A Practical Guide to Magnets
      • Inspection 101: Measurements
      • A Primer on Color Matching
      • OK2Fly Checklists
      • Developing Your Reliability Test Suite
      • Guide to DOEs (Design of Experiments)
      • Ten Chinese phrases for your next build
    • NPI Processes & Workflows

      • EVT, DVT, PVT Stage Gate Definitions
      • Hardware Schedules are Driven by Iteration
      • The Shedletsky Test: 12 Requirements for NPI Programs
      • 4 Best Practices for Generational Knowledge Building
  •   

    Production: A Primer for Operations, Quality, & Their Leaders

    • Behind the Pins: How We Built a Smarter Way to Inspect Connectors

    • Former Apple Executive Bryan Roos on Leading Teams in China and Managing Up

    • Leading for Scale

      • Navigating Factory Moves and Scaling Production in an Era of Uncertainty with PRG's Wayne Miller
      • Steven Nickel on How Google Designs for Repair
      • Petcube’s Alex Neskin Embraces Imperfection to Deliver Innovation
      • Proven Strategies for Collaborating with Contract Manufacturers
      • Greg Reichow’s Manufacturing Process Performance Quadrants
      • 8D Problem Solving: Sam Bowen Describes the Power of Stopping
      • Cut Costs by Getting Your Engineers in the Field
      • Garrett Bastable on Building Your Own Factory
      • Oracle Supply Chain Leader Mitigates Risk with Better Relationships
      • Brendan Green on Working with Manufacturers
      • Surviving Disaster: A Lesson in Quality from Marcy Alstott
    • Ship It!

      • Serialization for Electronics Manufacturing
      • Tactics to Derisk Ramp
      • E-Commerce Ratings Make Product Quality a Competitive Edge
    • Production Processes & Workflows

      • Failure Analysis Methods for Product Design Engineers: Finding Sources of Error
      • Failure Analysis Methods for Product Design Engineers: Tools and Techniques
      • How to Improve First Pass Yield with Instrumental
      • How to Identify Dark Yield
      • JDM Operational Excellence in Production
  •   

    Thinking Ahead: How to Evaluate New Technologies

    • How to Buy Software (for Hardware Leaders who Usually Don’t)

    • Adopting AI in the Aerospace and Defense Electronics Space

    • Build vs Buy: A Guide to Implementing Smart Manufacturing Technology

    • Leonel Leal on How Engineers Should Frame a Business Case for Innovation

    • Saw through the Buzzwords

      • Managed Cloud vs Self-Hosted Cloud vs On-Premises for Manufacturing Data
      • AOI, Smart AOI, & Beyond: Keyence vs Cognex vs Instrumentalpopular
      • Visual Inspection AI: AWS Lookout, Landing AI, & Instrumental
      • Manual Inspection vs. AI Inspection with Instrumentalpopular
      • Electronics Assembly Automation Tipping Points
      • CTO of ASUS: Systems Integrators for Manufacturing Automation Don't Scale
    • ROI-Driven Business Cases & Realized Value

      • Building a Buying Committee
      • How to Buy Software (for Those Who Usually Don't)
  •   

    Webinars and Live Event Recordings

    • The Apple-China Symbiosis and What it Means for the Future of Electronics with Patrick McGee

    • Get Me Outta Here! Racing to Full Production Somewhere Else

    • Tariff Talk for Electronics Brands: Policies Reactions, Reciprocal Tariffs, and more.

    • Materials Planning: The Hidden Challenges of Factory Transitions

    • Build Better 2024 Sessions On Demand

      • Superpowers for Engineers: Leveraging AI to Accelerate NPI | Build Better 2024
      • The Motorola Way, the Apple Way, and the Next Way | Build Better 2024
      • The Future of Functional Test: Fast, Scalable, Simple | Build Better 2024
      • Build Better 2024 Keynote | The Next Way
      • Principles for a Modern Manufacturing Technology Stack for Defense | Build Better 2024
      • What's Next for America's Critical Supply Chains | Build Better 2024
      • Innovating in Refurbishment, Repair, and Remanufacturing | Build Better 2024
      • Leading from the Front: The Missing Chapter for Hardware Executives | Build Better 2024
      • The Next Way for Reducing NPI Cycles | Build Better 2024
      • Scaling Manufacturing: How Zero-to-One Lessons Unlock New Opportunities in Existing Operations | Build Better 2024
    • Build Better Fireside Chats

      • Aerospace and Defense: Headwinds & Tailwinds for Electronics Manufacturing in 2025
      • From Counterfeits to Sanctions: Securing Your Supply Chain in an Era of Conflict
      • Design for Instrumental - Simple Design Ideas for Engineers to Get the Most from AI in NPI
      • Webinar | Shining Light on the Shadow Factory
      • Tactics in Failure Analysis : A fireside chat with Dr. Steven Murray
    • Preparing for Tariffs in 2025: Resources for Electronics Manufacturers

      • How to Prepare for Tariffs in 2025: Leaders Share Lessons and Strategies
      • Tariff Talk for Electronics Brands
      • Talking Trade Compliance with Gabrielle Griffith
      • GUIDE: Moving Your Factory
  1. Build Better Handbook
  2. Build Better Newsroom
  3. America Wants Cheap, Homegrown Drones. Can Its Makers Deliver?

America Wants Cheap, Homegrown Drones. Can Its Makers Deliver?

Estimated reading time: · copy link

By Malathi Nayak

U.S. Defense Secretary Pete Hegseth says America has a drone problem. The country’s drone makers are lagging behind China, Russia, and Ukraine as the industry grapples with the cost-and-scale conundrum.

Hegseth, in his recent drone policy announced via video, vowed to end restrictive policies that stifle drone production. He prioritized the US military’s acquisition of American-made drones. The news amid the current defense-tech boom drove up the stock price of drone makers like AeroVironment and Kratos Defense & Security Solutions. Hegseth wants the U.S. military to rely on American-made drones, but his requirements—that they be “cheap” and aren’t made from parts sourced from countries that pose security risks—make that vision hard to achieve.

With exorbitant labor costs and restrictions on accessing China’s market for inexpensive parts, the Department of Defense faces a reality: U.S. drones will be pricier than those built overseas.

To realize Hegseth’s drone ambitions, the U.S. government and drone makers could learn from countries like Ukraine that are ahead in the drone-technology race. It will be crucial to adapt quickly to identify sourcing options beyond China and prioritize efforts to grow skilled talent.


Lessons from Ukraine

Ukraine’s Ministry of Defense has streamlined the purchase of commercial drones by creating a separate budget “distinct from the conventional defense acquisition funding and procurement system, governed by its own rules and procedures,” according to a July report by the Center for Strategic and International Studies. The US could adopt a flexible, “standalone budget for rapid procurement of unmanned technologies at high technology readiness levels” to make room for “iterative deployment” and the “acquisition of products not yet formalized in military nomenclature,” the report suggests. This approach could help the Department of Defense tackle high costs.

America’s drone builders must pay attention to Ukraine’s super-fast drone development strategy. Ukraine’s “battlefield beta testing”  allows NPI, or new product introduction, cycles as short as six weeks, according to one drone industry consultant, who spoke on the condition of anonymity due to the sensitive nature of his work with drone companies in the US and Ukraine. Enabled by the use of off-the-shelf components and 3D printing, drone makers in Ukraine are iterating fast, taking in rapid feedback from the front lines, and simultaneously carrying out R&D and user testing, the source says.

This echoes what the US did during the shipbuilding boom in World War II, explains Harry Moser, a former executive at a machine tool company who set up the Reshoring Initiative in 2010 to track data on companies bringing manufacturing back to the U.S. “We made a bunch of ships to bring things to Europe and some of them sank, and some were easily hit and we kept fixing, making it better and pretty soon you had good ships going across the Atlantic,” Moser says.

The Ukraine experience also shows that quickly incorporating customer feedback from users to engineers leads to rapid iteration – a key takeaway for any US manufacturer, the drone industry consultant source says.  “Get your product in front of real users, as many as you can, and directly link their feedback to the designers and engineers,” the source adds.

Stephen Bryen, a former Deputy Undersecretary of Defense for Trade and Security, says Russia is another important case study for the U.S. The country mostly buys drone parts from China because various sanctions it faces make buying components from elsewhere problematic, and it has localized all its drone manufacturing, according to Bryen. He adds that “they're very innovative, constantly updating, changing, and modifying as the battlefield requires.”

Hegseth’s directive compels US drone makers to circumvent sourcing from China. Some components—like plastic arms, and rotor assemblies—can be produced in the U.S. quickly and easily through 3D printing. However, most high-value parts, including lithium-ion batteries, electric motors, and camera modules, are still not produced at scale domestically.

It’s time for drone companies to take stock of where they source parts in their bill of materials, Moser suggests. “It certainly makes sense to have parts 100% sourced in the U.S., if you can, and if not, then sourced in North America, Canada, Mexico, or from allies —Germany, France, England, Japan, Korea,” he says. “And if you can't, then maybe Thailand rather than China, but making sure it's really made there and not coming in from China.”

Drawing Talent

A significant challenge in filling America’s talent gap—after losing 6 million manufacturing jobs over the last four decades to offshoring—is convincing more Americans to go into manufacturing, Moser says.

The U.S. is the global leader in manufacturing value-added per worker, the Cato Institute has reported. In 2019, the average value added per manufacturing worker in the U.S. was nearly $141,000 compared with nearly $18,700 in China. Moser believes attracting a skilled workforce would have more impact in revitalizing US manufacturing than changes to tariffs, currency, tax rates, or regulations.

US manufacturing will create nearly 3.8 million new jobs between 2024 and 2033, and half of those positions may go unfilled if the skills gap isn’t addressed, the 2024 Deloitte and the Manufacturing Institute talent study has found.

The recent trend of software engineers being laid off in Silicon Valley signals that AI is likely to disrupt several fields of skilled labor in the coming years. The large labor pool of "skilled" workers could be trained and tapped to contribute to drone and other defense manufacturing efforts.

Robotics, generative AI, and other cutting-edge technologies could help make production more efficient and affordable. AI-powered robots and automation systems could improve quality control, assembly, logistics and inventory management.

Hegseth’s memo presents the US drone industry with an opportunity to create a blueprint for a broader US manufacturing revival. Bryen offers a reality check: American drone companies can’t make all-American drones right now.

“There are a few companies that probably can but I think they're still going to have labor problems, supply chain problems, and wage problems, because the cost of labor in the United States is going to be much, much higher,” Bryen says.

The drone directive is silent on sourcing challenges and ways to bridge the talent gap. Hegseth needs to be practical, Bryen says. “He has to come up with a scheme that says: ‘We can do all this, but we can't do it as 100% American today.’”

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