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Build Better Handbook: Table of Contents
  •   

    Start Here

    • Introduction to the Build Better Handbook

    • Manufacturing Term Glossary

  •   

    Getting Culture Right

    • Jeff Lutz: Team Culture Drives Product Performancepopular

    • Scrappy Ways to Execute Like Applepopular

    • Building a Culture of Quality

      • Building the World's Most Reliable Products: Insights from Medical and Defense Leaders
      • Fear Management
  •   

    NPI: A How To Guide for Engineers & Their Leaders

    • Leading from the Front

      • Marcel Tremblay: The Olympic Mindset & Engineering Leadershippopular
      • Anurag Gupta: Framework to Accelerate NPI
      • Kyle Wiens on Why Design Repairability is Good for Business
      • Nathan Ackerman on NPI: Do The Hard Thing First
      • JDM Operational Excellence in NPI
    • Building the Team

      • Quality is Set in Development & Maintained in Production
      • 3 Lessons from Tesla’s Former NPI Leader
      • Maik Duwensee: The Future of Hardware Integrity & Reliability
      • Reject Fake NPI Schedules to Ship on Time
      • Leadership Guidance for Failure to Meet Exit Criteria
    • Screws & Glue: Getting Stuff Done

      • Choosing the best CAD software for product design
      • Screws vs Glues in Design, Assembly, & Repair
      • Best Practices for Glue in Electronics
      • A Practical Guide to Magnets
      • Inspection 101: Measurements
      • A Primer on Color Matching
      • OK2Fly Checklists
      • Developing Your Reliability Test Suite
      • Guide to DOEs (Design of Experiments)
      • Ten Chinese phrases for your next build
    • NPI Processes & Workflows

      • EVT, DVT, PVT Stage Gate Definitions
      • Hardware Schedules are Driven by Iteration
      • The Shedletsky Test: 12 Requirements for NPI Programs
      • 4 Best Practices for Generational Knowledge Building
  •   

    Production: A Primer for Operations, Quality, & Their Leaders

    • Leading for Scale

      • Navigating Factory Moves and Scaling Production in an Era of Uncertainty with PRG's Wayne Miller
      • Steven Nickel on How Google Designs for Repair
      • Petcube’s Alex Neskin Embraces Imperfection to Deliver Innovation
      • Proven Strategies for Collaborating with Contract Manufacturers
      • Greg Reichow’s Manufacturing Process Performance Quadrants
      • 8D Problem Solving: Sam Bowen Describes the Power of Stopping
      • Cut Costs by Getting Your Engineers in the Field
      • Garrett Bastable on Building Your Own Factory
      • Oracle Supply Chain Leader Mitigates Risk with Better Relationships
      • Brendan Green on Working with Manufacturers
      • Surviving Disaster: A Lesson in Quality from Marcy Alstott
    • Ship It!

      • Serialization for Electronics Manufacturing
      • Tactics to Derisk Ramp
      • E-Commerce Ratings Make Product Quality a Competitive Edge
    • Production Processes & Workflows

      • Failure Analysis Methods for Product Design Engineers: Finding Sources of Error
      • Failure Analysis Methods for Product Design Engineers: Tools and Techniques
      • How to Improve First Pass Yield with Instrumental
      • How to Identify Dark Yield
      • JDM Operational Excellence in Production
  •   

    Thinking Ahead: How to Evaluate New Technologies

    • How to Buy Software (for Hardware Leaders who Usually Don’t)

    • Adopting AI in the Aerospace and Defense Electronics Space

    • Build vs Buy: A Guide to Implementing Smart Manufacturing Technology

    • Leonel Leal on How Engineers Should Frame a Business Case for Innovation

    • Saw through the Buzzwords

      • Managed Cloud vs Self-Hosted Cloud vs On-Premises for Manufacturing Data
      • AOI, Smart AOI, & Beyond: Keyence vs Cognex vs Instrumentalpopular
      • Visual Inspection AI: AWS Lookout, Landing AI, & Instrumental
      • Manual Inspection vs. AI Inspection with Instrumentalpopular
      • Electronics Assembly Automation Tipping Points
      • CTO of ASUS: Systems Integrators for Manufacturing Automation Don't Scale
    • ROI-Driven Business Cases & Realized Value

      • Building a Buying Committee
      • How to Buy Software (for Those Who Usually Don't)
  •   

    Webinars and Live Event Recordings

    • Get Me Outta Here! Racing to Full Production Somewhere Else

    • Tariff Talk for Electronics Brands: Policies Reactions, Reciprocal Tariffs, and more.

    • Materials Planning: The Hidden Challenges of Factory Transitions

    • Build Better 2024 Sessions On Demand

      • Superpowers for Engineers: Leveraging AI to Accelerate NPI | Build Better 2024
      • The Motorola Way, the Apple Way, and the Next Way | Build Better 2024
      • The Future of Functional Test: Fast, Scalable, Simple | Build Better 2024
      • Build Better 2024 Keynote | The Next Way
      • Principles for a Modern Manufacturing Technology Stack for Defense | Build Better 2024
      • What's Next for America's Critical Supply Chains | Build Better 2024
      • Innovating in Refurbishment, Repair, and Remanufacturing | Build Better 2024
      • Leading from the Front: The Missing Chapter for Hardware Executives | Build Better 2024
      • The Next Way for Reducing NPI Cycles | Build Better 2024
    • The State of Hardware 2025: 1,000 Engineers on Trends, Challenges, and Toolsets | Build Better 2024

      • Scaling Manufacturing: How Zero-to-One Lessons Unlock New Opportunities in Existing Operations | Build Better 2024
    • Build Better Fireside Chats

      • Aerospace and Defense: Headwinds & Tailwinds for Electronics Manufacturing in 2025
      • From Counterfeits to Sanctions: Securing Your Supply Chain in an Era of Conflict
      • Design for Instrumental - Simple Design Ideas for Engineers to Get the Most from AI in NPI
      • Webinar | Shining Light on the Shadow Factory
      • Tactics in Failure Analysis : A fireside chat with Dr. Steven Murray
    • Preparing for Tariffs in 2025: Resources for Electronics Manufacturers

      • How to Prepare for Tariffs in 2025: Leaders Share Lessons and Strategies
      • Tariff Talk for Electronics Brands
      • Talking Trade Compliance with Gabrielle Griffith
      • GUIDE: Moving Your Factory
  1. Build Better Handbook
  2. Production: A Primer for Operations, Quality, & Their Leaders
  3. Surviving Disaster: A Lesson in Quality from Marcy Alstott

Surviving Disaster: A Lesson in Quality from Marcy Alstott

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Marcy Alstott is a seasoned operations and supply chain executive who is currently a Managing Director at On Tap Consulting. Having worked with blue-chip companies and startups through two natural disasters, which caused significant supply chain disruptions, Marcy approaches manufacturing and quality with a resume like few others—and shares some insights from her storied career.

Marcy Alstott, supply chain and operations executive, speaking at an event wearing a checkered blazer standing by a black podium next to a white wall.

Resilient Processes Insulate Against Black Swan Events

2011 may feel like it occurred a lifetime ago, but to Marcy, it’s still fresh in her mind. It was the year of the Tōhoku Earthquake off the coast of Japan, measuring 9.0 and triggering a tsunami. Marcy was VP of Operations at Hewlett-Packard, which had a partnership with Canon and relied on them for toner cartridges and other components for laserjet printers. After the tsunami, Canon and other key suppliers’ factories were shut down, and Marcy was forced to turn to 2nd sources for critical parts that HP needed. “There’s no such thing as drop-in equivalents,” she recalled. “These were mechanical components, these were electronic components going onto boards and systems. You can’t simply drop in another supplier or even a factory change without some rigor.” The rigor that Marcy references was the key factor that allowed Canon and HP’s CM partner, Jabil, to continue pushing forward. HP strictly adhered to the 6 Sigma approach and followed internal guidelines laid down by W. Edwards Deming that emphasized a strict Total Quality Approach. Every failure was traced back to a course-corrective action, tight guidelines and incoming inspection processes ensured the product and the assembly process remained the same. Quality was emphasized early in the process. “If you’ve got a resilient process that’s clear with its KPIs, and you’ve pushed your quality processes to exclude things that aren’t validated, you’re going to be more resilient to anything buffeting that process.”

If you’ve got a resilient process that’s clear with its KPIs, and you’ve pushed your quality processes to exclude things that aren’t validated, you’re going to be more resilient to anything buffeting that process.

Marcy Alstott
Managing Director for On Tap Consulting

The Problem with Drop-In Components

If there’s one concept that was hot on everyone’s lips during Covid, it was “supply chain”, and Marcy, who was working at the time with a startup developing farming tech, found herself staring down supply chain issues while helping the company ramp production. The problem? The components called for in the product design were scarce, and acquiring enough from a single supplier could require a year in lead time. They instead chose to utilize components from 2nd sources to help the ramp stay on schedule - and learned some hard lessons as a result.

The startup needed to minimize the time-to-market consequences that came with post-Covid supply chain disruptions, so they opted for a fast-moving strategy: tweak the original design to accommodate the available components and perform simple, functional turn-on tests. “For a startup, time is critical,” Marcy recalled. “Who has the time to test?”

The team tried to get away with skimping on additional tests and sent the new designs to the factory floor. They were soon met with line stoppages and their engineers quickly learned a lesson Marcy carries with her to this day: new components need to be treated as a new design. Seeing that the functional tests were insufficient, the team put the new designs through highly accelerated life tests (HALT) and only then released the design to the factory. Highly Accelerated Stress Audit (HASA) was added in the factory process as an extra quality check.  “Sometimes you need to slow down in order to speed up,” Marcy says. And the result? A successful, if not slightly delayed, ramp to volume — and hundreds of averted field failures. 

 A Lesson in Manufacturing Quality for $5,000 a Minute

Field failures have obvious costs, from sending out an engineer to perform a repair to the cost of swapping out malfunctioning units for ones fresh from the factory. But those costs can pale in comparison to those faced by the client. Marcy discovered this firsthand while working for Chipcom—whose systems were core to the Bloomberg financial information company. When Chipcom’s networking products failed, they brought down Bloomberg’s entire network and cost their client five thousand dollars per minute. “We had 24 hours to come up with a plan, and that focused my attention on quality at that point in my career.” Chipcom scrambled to provide redundant systems to prevent Bloomberg’s network from failing again, and had to wait to perform their retrospective analysis. “If we didn’t get it right, it would affect the future of the company.” Stress screening and data analysis became a critical part of their review process. The team’s renewed commitment to quality would result in their sale to 3Com, which itself was eventually acquired by Hewlett-Packard. 

Quality endures. 

Overcoming Field Failures with Quality as a Safeguard

Each failure, each near-tragedy Marcy overcame, taught her to prioritize quality. Quality ensures a good customer experience free from failure (saving the company on costly repairs), forcing engineers to fully comprehend the changes necessary to accommodate 2nd suppliers, and creating rigorous controls that safeguard processes from unprecedented disasters and supply chain issues. As Marcy succinctly put it, “The secret is to make sure your process for qualifying new sources is robust and streamlined.” In other words, do sweat the small stuff, because that’s where it matters most.

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